- The only Sugar-free Mint in the country available at Re. 1 price-point
Over the years, Center fresh – the iconic brand from confectionery major Perfetti Van Melle India – has become synonymous with fresh breath,enabling people with confidenceto engage in social situations. To further this promise, the brand haslaunchedCenter fresh Mints ‘Clean Breath’which marked it’s foray into the ‘Intense Mints’segment. The 3-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. Available in Menthol Eucalyptus flavor, the product is clinically provento offer intense cooling and freshness that lasts for 60 minutes, making it one of the most differentiated propositions in the country.
The offering is available in a unique and attractive butterfly shape that allows for easy rolling in the mouth along with ridges that aid in tongue cleaning. Priced at Re. 1, this unique and differentiated offering isthe country’s first ‘Sugar-free Mint’ available at this compelling price point. ‘Center fresh Mints Clean Breath’ targets professionals who require intense fresh breath confidence to take on high-stake situations at the workplace. The launch, therefore, is well timed with the consumers stepping out after nearly a year of working from home.