Forevermark, the diamond brand from De Beers Group, introduces the Forevermark Icon™ collection, a celebration of the brand’s distinctive ‘icon’ motif, which has been intrinsic to its DNA since its inception. Originally designed to represent the romance and brilliance of a star in the South African night sky, while also mirroring the outline of a diamond – two everlasting symbols of forever, the icon has been reimagined in a new diamond jewellery line.The collection features delicate settings and motifsenhanced by the beauty of the Forevermark diamonds that captivate like stars at the centre of each design.
Created for those with a unique sense of self,this symbolicjewellery collection isintended to be worn every dayas part of your signature style and story. The collection includessixty-two piecescomprising hooped earrings, chic cufflinks, asymmetric bangles, rings and pendants,crafted from18K yellow, white and rose gold. With designs featuring ornateopenwork, colourful enamel applications, pavé set diamonds and variousdiamond shapes, the Forevermark Icon™collection iscontemporary and effortless fine jewellery that can be worn on its own or stacked and layered with other favourite pieces to create a bold yet refined statement.
“The Forevermark Icon™ collection is very special and holds deep meaning for us as a brand. We wanted to honour the legacy of our icon motif, but to elevate it, incorporating our beautiful diamonds into modern, exquisite and intricate jewellerypieces, that is a personal expression of styleand can be worn every day as a celebration of yourself,” said Sachin Jain, Managing Director, De Beers – India.
A new icon that has light dancing on its surfaces with every move, each piece in the collection featuresa beautiful, rare and responsibly sourced diamond. Customers have the option to virtually try-on and pick their favourite pieces before they visit the store for a final booking. The newcollection is available at authorized Forevermark retailers across India.