vivo, the innovative global smartphone brand, today released a new brand film in India, ‘Live the joy’. The 2-minute video sheds lights on the purpose of vivo as a technology brand – ‘Create a world of Joy through superior yet simplified technology and experiences.
With this digital film, vivo hopes to help consumers recognize moments of Joy in their lives and cherish these moments as they’re meant to. The core message of the film is that there is Joy in the world all around us – be it through self-expression, connections with our loved ones or in the multitude of things all around us if we look at it through the right perspective. vivo, as a technology brand having started its journey in India in 2014, has seen tremendous growth reaching market leadership position since Q4 2019 and holding on to it ever since. Along the way, vivo has been blessed to bring Joy to the lives of over 100 million smartphone users in the country today. vivo hopes to further this message of Joy by communicating that we can find ‘Joy’ in all things big and small, routine and exciting, calmness and clamor.