vivo, the innovative global smartphone brand, today announced the launch of youthful vivo Y73 in India. Priced at INR 20,990 for 8GB+128GB storage (expandable upto 1TB), Y73 offers 3GB Extended RAM where users can run up to 20 apps at the same time without a hitch. A perfect amalgamation of stylish design and stunning colors, the all new Y73 is a premium offering from the youthful Y series. The smartphone will be available in two attractive colour options— Diamond Flare and Roman Black on vivo India E-store, Amazon, Flipkart, Paytm, Tatacliq, Bajaj EMI Store and across all partner retail stores.
Sara Ali Khan is the ‘Chief Style Icon’ and will be seen across marketing campaigns of Y73.
The stylish and slim vivo Y73 features a 16.37 cm (6.44 Inch) AMOLED Display with FHD+ (2400*1080) ultra-high resolution, providing a seamless experience for both videos and photos. It also offers 33W fast charging capabilities for people who are always on the go. Y73 is powered by MediaTek Helio G95 processor and comes with the latest FunTouch OS 11.1 based on the latest Android 11.
Commenting on the launch, Mr. Nipun Marya, Director- Brand Strategy, vivo India said, “vivo’s youthful Y-series is known for its comprehensive product offerings that are innovative, trendy and designed to meet the evolving demands of the consumers across price brackets. With vivo Y73, we are taking one step further to bring joy in our consumers’ lives by introducing class-leading features like ultra-slim design, superior camera specifications, fast charging capabilities, etc. at an accessible price point”.