adidas Running looks to invite runners to reframethe meaning of‘Fast’with the launch of its latest campaign, Faster Than_,which shines a light on the inspiring self-betterment stories of runners around the world. Representing an empowered, democratized running community, adidas redefines the meaning of ‘Fast’as a belief that ‘Fast is a personal feeling’.
It is not always about personal best – for many, running is all about personal betterment
As part of the campaign, adidas has crafted a range of new shoes that enable runners to achieve their personal feeling of ‘Fast’. Features such as the new lightweight SL20 design, with a cutting-edge Lightstrike midsole for explosive movements and enduring speed add variety to the existing line up of adidas’ running franchises.
Sam Handy – VP Design, adidas Running, said:“As a creator brand, we know that performing at your best is personal. That’s why our new range of products have been engineered to empower every runner, whatever their motivation or goal to perform at their best. At adidas, we pride ourselves on implementing a meticulous, intrepid design process for each shoe we create. Informed by adidas Running community insights, each one of our new products is subsequently made possible and brought to life through a combination of our fearless visionary approach and ground-breaking design innovations. The result is a carefully crafted suite of accessible and inclusive products that cater for all types of runner.”
Key features of SL20:
Super-light cushioning with a fast heel-to-toe transition and next-level comfort
Seamless stretchable mesh with areas of fully integrated support for lateral and linear movements
A calibrated lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
CONTINENTAL STRETCHWEB RUBBER:
The Stretchweb outsole works in harmony with the midsole while Continental rubber gives maximum traction on all surfacesThe brand-new adidas SL20 shoe featuring Lightstrike and Boost technologies and the latest version of adidas Ultraboost 20 launches across select retail stores in the country and www.shop.adidas.co.inon February 27th starting at INR 10,999/-