47-year-old Saka Shailaja has been doing awe-inspiring work over the last two decades in empowering and economically-enabling thousands of women in Telangana – especially women from the Scheduled and Other Backward Castes. Saka Shailaja, Founder & CMD, Roja’s Group of Industries – is a Dalit entrepreneur who has till date provided free-of-cost beauty training to over 10,000 underprivileged women in the state.
Notably, Saka is an honorary member at Dalit Indian Chamber of Commerce and Industry (DICCI). She was also a part of Project Her&Now’s Entrepreneurship Support Programme in 2020. ‘Her&Now – Empowering Women Entrepreneurs’ is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), and in partnership with the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India. In Telangana, the Project ran in partnership with WE Hub.
“Despite running the business for so many years, never did I get a chance to undertake any business-related training programme. I feel extremely grateful and lucky that I got to be a part of the Her&Now programme – which was an eye-opener for me in terms of acquiring new ideas for scaling my enterprise SYNNOVE. After completing the Her&Now programme, I am now looking forward to giving more branding-oriented, corporate look to our products as well as to develop comprehensive digital footprints of the business in the near future,” says Saka Shailaja.
In the years to come, while growing her business to new heights, Saka also remains committed to empowering many more women and girls around her, along with a special focus on skilling, training and generating employment and income for women from the marginalized sections of the society, in a bid to help them become self-reliant.