In the last year, people from different parts of the country have come forward to lend a helping hand and fight against the COVID-19 battle. Peopleare adapting to new ways of expressing their emotions, and the smartphone has emerged as the most significant part of our lives – be it to study, work, to get entertained and express yourself. Taking this thought into consideration, vivo, the innovative global smartphone brand, today announceda new brand campaign Real People, Real storiesthat attempts to bring real stories of people who are making a difference with their work, and also to provide a platform to the community of young aspiring film makers to showcase their talent to the world by telling real stories from various parts of India.
Under the campaign, two inspiring stories are presented which have been shot on a vivo smartphone. The campaign highlights the attempts of people making a difference with their work, bringing #DelightEveryMoment to people around them. The two films are only start of what lies ahead as a platform that will bring many such heartwarming stories of human connections to the world aimed to delight the audience. Young directors who wish to shoot for vivo and more people with compelling stories can also write to vivo India on firstname.lastname@example.org to capture their stories. Speaking on the launch of this initiative, Nipun Marya, Director Brand Strategy, vivo India, said, “We all have fought through 2020, one of the toughest years in history but there are so many people who have been working hard to help someone every day. The campaign Real People Real Stories is also a reflection of what vivo stands for as a brand that is a brand that is young and aims to bring joy to humanity. Going ahead, our aim is to bring many more heartwarming stories to the fore front and give more film makers a platform to showcase their talent to the world.”