As football fans have eagerly awaited the return of UEFA EURO 2020™ kicking off on June 11, 2021, vivo wants to help fans create, capture and share the beautiful moments surrounding the tournament. Launching today, the brand has introduced a #vivoSuperTime social activation with the support of football star Michael Owen, calling on fans to share their chants, cheers and applause for the opportunity to be featured in the UEFA EURO 2020™ closing ceremony presented by vivo.
Fans who submit their videos and photos with #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on July 11. Whether capturing and sharing the perfect fan selfies or energetic videos of cheers and applause, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 and your favorite national team and players. Let the world see your passion! Cheer now! During the closing ceremony, which will be a combination of live-action and augmented-reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.